INTERVIEW
How the SNCF implemented its new digital strategy with oui.sncf
At
the end of December 2017, SNCF launched its new online booking
platform, www.oui.sncf, after a complete overhaul of its platform
www.voyages-sncf.com, one of the first e-commerce sites in France1. At
the heart of the digital overhaul, SNCF chose to change domain names
and to communicate with its own custom Internet extension.
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