“Dot brand” TLDs: Afnic reveals the exclusive results of its perception survey

In September 2024, Afnic commissioned an independent nationwide survey to evaluate knowledge and perception of brand TLDs and their attractiveness. Carried out by consultants MV2, this study covered 2,000 French Internet users, mainly (56%) in employment and aged between 18 and 60.The results were revealed exclusively at the annual event of the Cercle des .marque (the “Brand TLD Club”) on 21 November 2024.

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Highlights of the Cercle des .marque (Brand TLD Club) annual assembly, an event dedicated to “dot brand” TLDs

Launched five years ago by Afnic, the Cercle des .marque is the French reference discussion community dedicated to custom brand TLDs. The annual assembly once again provided the opportunity to share exclusive contents and to review the major issues facing the sector and the advances made; making this event a privileged space for collaboration, exchanges and reflection.

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RPP, a future protocol for creating and managing domain names?

Most of the major domain name registries currently receive requests to create or change these domain names through the EPP, i.e. Extensible Provisioning Protocol. Registrars use this protocol to communicate with the registry. However, plans are afoot to replace EPP with RPP (RESTful Provisioning Protocol). Since these plans are in a very early stage, there’s still time to let your opinion be known.

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What are the options for a domain name that’s no longer needed?

The recent problem of a government domain name corresponding to an organisation no longer in existence, and which had been hijacked, has reopened the question of domain names that are no longer needed. For example, a company that changes its name, a project that has been concluded, a public body that ceases to exist… What good practices should be adopted in these situations?