E.Leclerc and its .leclerc domain
 

NEWS

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October 2025

N°153

Afnic - Internet Made in France
 SPF, DKIM, DMARC and BIMI on .fr: still on the rise in 2025

SPF, DKIM, DMARC and BIMI on .fr:

still on the rise in 2025

 

Following an initial study carried out in 2023 and a second one in 2024, how do things stand in 2025 regarding the adoption of SPF, DKIM and DMARC in the .fr TLD? How has the adoption of BIMI (Brand Indicators for Message Identification) evolved since last year? And what are the main changes we can expect with the forthcoming publication of DMARCbis? That’s what we’ll be looking at in this article.

 
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 E.Leclerc and its .leclerc domain: a brand that has made its name a digital territory

E.Leclerc and its .leclerc domain:

a brand that has made its name a digital territory

 

The E.Leclerc brand secured its own top-level domain (brandTLD or dotBrand), .leclerc, in 2015. An as-yet rare initiative in the world of retail, and proof of an ambitious communication strategy: transforming a brand name into not only a commercial banner, but a genuine trustworthy digital infrastructure.

 
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AGENDA

25 - 30 October 2025 - Ireland

Dublin: ICANN 84

1 - 7 November 2025 - Canada

Montréal: IETF 124

13 November 2025 - France

Montreuil: IGF France

17 - 20 November - France

Rennes: European Cyber Week

17-28 November 2025 - Azerbaïdjan

Baku: World Telecommunication Development Conference

26 November 2025 - France

Paris: Registrars’ and Users’ Consultative Committees (Afnic Members only)

Afnic
7 avenue du 8 mai 1945
78280 Guyancourt
France

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