NEWS

October 2025

N°153

SPF, DKIM, DMARC and BIMI on .fr:

still on the rise in 2025

Following an initial study carried out in 2023 and a second one in 2024, how do things stand in 2025 regarding the adoption of SPF, DKIM and DMARC in the .fr TLD? How has the adoption of BIMI (Brand Indicators for Message Identification) evolved since last year? And what are the main changes we can expect with the forthcoming publication of DMARCbis? That’s what we’ll be looking at in this article.

Read more

E.Leclerc and its .leclerc domain:

a brand that has made its name a digital territory

The E.Leclerc brand secured its own top-level domain (brandTLD or dotBrand), .leclerc, in 2015. An as-yet rare initiative in the world of retail, and proof of an ambitious communication strategy: transforming a brand name into not only a commercial banner, but a genuine trustworthy digital infrastructure.