|
In a market that is now mature and on which the competition has heated up with the mass opening of new gTLDs, it is clear that the players are going to have to change strategy to keep their momentum. [Read more]
Regional brands are now part and parcel of the French political landscape. But how do they integrate the "France" brand strategy in general and its digital technology in particular [Read more]
Business organizations increasingly have to interact with the social media. From simple questions to outright reproof, the flow is now a permanent form of crisis. [Read more]
New gTLDs also have their fervent opponents. And they're not happy. To all those who see the .com as the alpha and the omega of domain names, abc.xyz is necessarily annoying. [Read more]
Nobody can deny that the new domain name abc.xyz is the best ad possible for the .xyz TLD but it already featured at the top of the standings for new TLDs before the publicity stunt[Read more]
On the old continent, the noise about abc.xyz somehow seems typically American, most people being inclined to find the buzz about new TLDs a little foreign. They should think again. [Read more] | 
